Rubber Dino Figures from Invicta Plastics
and the Natural History Museum


The Invicta line went extinct sometime in the last few years. It is no longer in production by Invicta nor, so far as I know right now, anyone else.

I have not yet rewritten this section to reflect the line's demise.



This isn't all of them - see also Late Additions


After the demise of Louis Marx's dino line, the next prehistoric figures with any claim to seriousness appeared in the early 1970s. This was the Natural History Museum series, made by Invicta Plastics. There is some confusion about these, at least here in the United States, as they are generally called the British Museum figures (understandable, as most are marked "British Museum") but that's not quite correct.
The Natural History Museum was initially part of the British Museum. When Richard Owen (a Big Name in paleontology) was superintendent of the natural history departments of the British Museum, he convinced the government to build more spacious quarters. Eventually a building of a suitably florid German Romanesque style was finished, and the collections were moved to it in 1880. In 1963 an Act of Parliament established the Natural History Museum as an entity separate from the British Museum. The NHM now includes the former Geological Museum, which it absorbed in 1986.

So ... it seems that The Natural History Museum is the proper name, and lingering traces of British Museum are spurious.
Meanwhile ... Invicta Plastics Limited was started in the 1940s and is still chugging merrily along, making games (they seem particularly pleased with "Mastermind"), educational toys, and plastic promo and point-of-sale items (" ... from swimsuit displays in the 50’s to Comic Relief Red Noses in the 90’s ... "). Their dinos count as "educational" (Hey, it could be worse, they could qualify as "family entertainment" - Ed.).

The Invicta/NHM figures were much more carefully researched and sculpted than most of the market's prior Rubber Dino efforts. Invictas are molded in colors which are certainly more festive than the Marx army-surplus grays, greens, tans and browns, though a far cry from the garish MPC and TimMee colors. All the figures are in different colors, but each figure is always in the same color (for example, the Ichthyosaurus is invariably seen in a grayish slate blue; the plesiosaur is always in a darker bright blue; and the blue whale always appears in a dark dull blue).

A welcome breakthrough of the Invicta/NHM line is that all figures were made to the same scale - 1:45. At least, in theory - practice is a different matter, as we shall see infra.

As usual, the line is a mix of dinos and non-dinos. There is a slight emphasis on animals found in English (or Commonwealth) strata. Hence -
  • Baryonyx, the first carnivorous dinosaur found in England, excavated in the early 1980s by a team from the Natural History Museum
  • Scelidosaurus, an English dinosaur described in 1860 by Sir Richard Owen from the only known adult specimen
  • Cetiosaurus, found at several sites in England, named and described by Sir Richard in 1841 - the first sauropod from any location to be named and described
  • Muttaburrasaurus, an Australian iguanodontid (perhaps), described in 1981
  • Megalosaurus, the first modern dinosaur discovery - a jaw and teeth found in Oxfordshire and described by William Buckland in 1824
  • Iguanodon, described by Gideon Algernon Mantell in 1825 from teeth found in Sussex
  • Ichthyosaurus, first found by Mary Anning in the cliffs at Lyme Regis, in 1821
  • Plesiosaurus, found by Anning two years later (although I suspect that the Invicta plesiosaur is an Elasmosaurus rather than a Plesiosaurus)
Perhaps surprisingly, when Invicta put out a model of a big pliosaur in 1983, they didn't choose Kronosaurus, which was first found in Australia. Instead Invicta issued a Liopleurodon, a perfectly good choice, but not as exclusively British Empire as Kronosaurus. Liopleurodon was downright cosmopolitan, having been found in England, France, Germany, and Russia.

There were 23 Invicta figures altogether, the first appearing about 1973 or so, and the last circa 1993. Back in its heyday as the premier dino line it was well distributed (meaning, widely available out here in the colonies). After the Carnegie/Safari Ltd. line appeared, there was a short-lived effort to compete by offering painted versions of the Invicta figures. But the entire line, painted or unpainted, became rare on the US market during the 1990s.

Nevertheless, most of the unpainted Invicta figures remain in production. Invicta's site shows only a boxed assortment on the early years page of their educational section - not "early" as in paleozoic, but "early" as in kid stuff (scroll down toward the bottom of the page for the Dinosaur Box) [Nope, the Invicta site is down as of Feb. 2005]. The Natural History Museum site shows the same boxed assortment on their Christmas gifts in our Dino Store page. However, my mole burrowed into the very gizzard of London society informs me that the Museum has a goodly supply of the individual figures in bins, as well as some Carnegie figures and the Safari Dinosaurs of China series (and, naturally, some "bucket o' dinos" types that only a collector could love).

It's too bad that such paltry efforts are being expended on the distribution of the Invicta/NHM set, as it's still a very good one, and reasonably priced.

BUYER BEWARE - "Antique" dealers in the US are asking extortionate prices for these figures, under the peculiar misconception that they are long out of production. I just saw a price list posted on the 'net asking (for example) $15.00 for the Invicta Magalosaurus .... fairly outrageous, considering that I bought a Megalosaurus two weeks ago, fresh from the factory, for US$2.32, including the Old World barbarity of VAT. If I can buy one for $2.32, Dear Reader, so can you. See my Relevant Links page for sources.

The lineup, in approximate production order -

  copyright or
introduction date
status
ca. 2005
Blue Whale ~ 1973 discontinued?
* Scelidosaurus ~ 1973 still in production
* Megalosaurus © 1974 still in production
* Diplodocus © 1974 still in production
* Glyptodon © 1975 still in production
* Triceratops © 1975 still in production
* Woolly Mammoth © 1975 still in production
* Stegosaurus maybe ~ 1975 still in production
* Tyrannosaurus © 1977 still in production
* Plesiosaur © 1978 still in production
* Pteranodon © 1978 still in production
* Iguanodon © 1980 still in production
Mamenchisaurus © 1980 still in production
* Brachiosaurus maybe ~ 1984 still in production
Cetiosaurus © 1985 still in production
Ichthyosaurus © 1986 still in production
Brontosaurus - Apatosaurus © 1987 still in production
Stenonychosaurus (Troodon) © 1988 discontinued
Muttaburrasaurus © 1989 still in production
A Pliosaur (Liopleurodon) © 1989 still in production
Baryonyx © 1989 still in production
Lambeosaurus ~ 1993 still in production
Dimetrodon © 1993 still in production

The asterisk (*) denotes the dozen figures currently sold by the Natural History Museum in the Invicta Dinosaur Box set.

I have noted the Blue Whale as "discontinued?" because I know of no vendor currently listing it for sale. Troodon is noted as "discontinued" because one of my recommended vendors of individual Invicta figures, Online Hobbies UK, says that it is. Cain and Fredericks (in Dinosaur Collectibles, 1999) list Dimetrodon and Lambeosaurus as "UK exclusives," which suggests to me that perhaps by the time these two figures appeared (circa 1993) Invicta was no longer trying very hard to sell the series in the US. Cain and Fredericks note further that Troodon was "pulled [from the US market] pending litigation" .... whatever that means. It was still sold in England before going extinct sometime in 2003.


To Invicta sauropods
To Other Invicta dinosaurs
To Invicta mammals
To Invicta reptilian non-dinosaurs
To Invicta latecomers
To Invicta scale
To Realm of Rubber Dinosaurs
To Site Index


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